EIT Culture & Creativity and the New European Bauhaus Launch Alliance: Placing Culture and Creativity at the Heart of Change

Veronica Rocco 17 Set 2025

 

In response to the profound green and digital transitions shaping the European Union, a significant new partnership has been forged. EIT Culture & Creativity, the European institute dedicated to the cultural and creative sectors, and the New European Bauhaus (NEB), an initiative focused on making the Green Deal a tangible cultural experience, have joined forces. This collaboration is founded on the core principles of sustainability, inclusion, and beauty.

The partnership is being brought to life through three pilot initiatives designed to foster a more competitive and cohesive European innovation landscape:

NEB Academy: A feasibility study is underway to establish a long-term model for the NEB Academy. Its objective is to equip the construction sector workforce with enhanced skills for sustainable and inclusive practices. EIT Culture & Creativity will lend its expertise in entrepreneurship and creative methodologies to ensure the Academy's strategic development and maximize its impact.

NEB Fashion Adaptor: This initiative focuses on implementing circular practices for creative businesses, specifically targeting micro-enterprises and SMEs in the fashion industry. Participants will engage in a 10-week program offering mentoring, training, and pilot funding to adopt sustainable and circular approaches. The program will address critical issues like overproduction, material waste, and transparency, highlighting the pivotal role of creative industries in the green transition.

NEB Systemic Narratives: Through a learning pathway, this initiative aims for a systemic commitment by leveraging existing NEB project networks to deepen the understanding of systemic transformation. It seeks to provide policymakers, professionals, and communities with the necessary tools to expand the NEB approach and inform future European innovation policies.

Anette Schaefer, CEO of EIT Culture & Creativity, emphasized the significance of this collaboration: “By working hand in hand with the New European Bauhaus, we are advancing a European vision of innovation that is competitive, sustainable, and socially cohesive. Culture and creativity are essential for shaping this transformation.” Creative practices possess a unique capacity to foster new perspectives, drive imagination, and regenerate systems. This synergy underscores that cultural heritage and creative industries are not merely recipients of innovation but active agents capable of leading it.

Implications for the Cultural Sector
The alliance between EIT Culture & Creativity and the New European Bauhaus sends a clear message to the entire research and cultural community: the skills and practices of the sector are fundamental to innovation across all domains. This evolving model moves beyond a linear, growth-centric paradigm, aiming instead for a collaborative, regenerative, and democratic approach that prioritizes social cohesion and sustainability.

 

References:

EIT Culture & Creativity and the New European Bauhaus launch strategic collaboration for systemic change | EIT

Ultima modifica il Mercoledì, 17 Settembre 2025 09:18
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